Daniel Avdagić is the CEO of AV Living Lab, Elected Member of City Council, The City of Ljubljana, and The Member of Slovenian National Digitalization Council.

As the founder and CEO of AV Living Lab, Daniel Avdagić is focused on Autonomous and Electric Mobility, Artificial Inteligence, Digital Twins and Urban Air Mobility.

Daniel previously served as the External Digital Transformation Leader at Deutsche Telekom and Telekom Slovenije, as well as an Account Manager at Cisco. He began his career in 1998 at a cable company. Daniel was a project coordinator of the Smart City consortium, which consisted of 16 entities from six 6 EU countries in 2015, as well the coordinator of a private cloud project (data collection) for an EU agency, and an EU call for the multi-modal smart logistics platform in 2016.

Daniel is a former Slovenian football (soccer) referee with 14 years of experience. Combing both the sport and business experiences gave Daniel thea drive to work on ambitious goals, be able to change and adapt quickly, to think out-of-the-boxoutside the box, to understands failure as a part of learning, to creates momentum, and last but not least, to enjoy success.